Acute Pharmacy

AcutePharmacy.com is a U.S.-based digital pharmacy offering secure, discreet, and legal access to women’s health products — including abortion pills, contraceptives, fertility treatments, and wellness medications. As the lead SEO strategist, my task was to implement a scalable strategy that drives traffic, builds trust, ensures compliance, and reflects medical authority.

Technical SEO Setup & Compliance

• Integrated with Google Search Console and Google Analytics
• Submitted optimized XML sitemap and robots.txt
• Secured site with HTTPS (HIPAA-compliant)
• Improved Core Web Vitals: LCP, CLS, and FID
• Fixed crawl issues, redirects, and ensured mobile-first indexing

Keyword Research, Mapping & LSI Planning

Tools Used: Ahrefs, Ubersuggest, Keyword Planner, Google Trends, People Also Ask

Approach:

• Focused on commercial, transactional, and informational queries
• Included long-tail, symptom-specific, and state-based terms
• Extracted LSI terms from SERPs, related searches, and autocomplete

Primary Keyword Themes

Abortion Pill & Reproductive Health

• Buy abortion pill online USA
• FDA-approved abortion medication
• How to take MTP Kit at home
• Abortion pill side effects, cost, and aftercare
• Legal abortion pills by state (2025)

Birth Control & Contraceptives

• Buy birth control online USA
• Plan B alternative pharmacy
• Emergency contraceptive delivery
• Birth control for PCOS

Fertility & Hormonal Health

• Ovulation pills online
• Fertility supplements for women
• Clomid without prescription USA

Women’s Wellness

• PMS and menopause support
• Hormonal imbalance treatment
• Multivitamins for women’s health

General Pharmacy & Trust Keywords

• Trusted online pharmacy USA
• HIPAA-compliant telehealth pharmacy
• Discreet shipping online medication

Informational Blog Keywords

• What to expect after abortion pill
• Emergency contraception vs abortion pill
• Abortion pill laws by state

On-Page SEO Execution

Primary Keyword Checklist

• Keyword in H1, Title, Meta, URL, and first 100 words
• Used in subheadings, anchor text, and body content
• Bolded primary keyword and used in HTML
• Embedded in conclusion and schema

Image SEO Checklist

• Unique featured image per post
• File size under 100 KB
• Keyword in ALT text, filename, EXIF data
• Keyword written on image visually

LSI & Heading Structure

• Used Roman heading hierarchy (H1 > H2 > H3)
• LSI terms added to headings and body content
• Highlighted terms from SERPs

Core Optimization Checklist

• External links to authority sites (CDC, Mayo Clinic)
• Internal links between posts, categories, and FAQs
• Content length exceeds competitors
• Mobile-friendly and passes Core Web Vitals
• Embedded related video content

Content Strategy & Authority Building

Sample Published Content:
Do’s and Don’ts After Abortion Pill: Complete Aftercare Guide

• Medically accurate and sensitive
• SEO-optimized with schema and structure
• Designed to outperform in SERPs

Planned Blog Topics:

• How to Take Emergency Contraceptives Safely
• Abortion Laws by State
• Managing Birth Control Side Effects

Trust Signals:

• About Us, Privacy Policy, Terms, HIPAA Compliance
• Secure Contact page
• Empathetic, medical-compliant content tone

Featured Snippet & SERP Optimization

• Researched snippet eligibility for target keywords
• Used tables, lists, and definitions in key sections
• Targeted OL/UL and comparison queriesTitle, Meta, URL & UX Optimization

Title Tag Checklist:

• Keyword at front + modifiers + year
• 50–60 characters

H1 Checklist:

• One H1 per page, 20–70 characters
• Unique across all pages

URL Checklist:

• Short (under 4 words), lowercase, hyphenated
• No dates or stop words

UX Enhancements:

• Added table of contents
• Matched keyword density to top results
• Silo internal linking structure
• Used ALL CAPS trigger words in CTAs
• Opened external links in new tabs
• Published affiliate-supporting informational content
• Verified crawlability and indexability

Conclusion & Next Steps

AcutePharmacy.com required an SEO approach rooted in medical trust, legal compliance, and niche keyword precision. The launch involved end-to-end optimization—from technical setup and keyword mapping to E-A-T alignment and SERP targeting.