GoGoStik.com is the official website for the patented GoGo Stik — a pooper scooper designed for clean and contact-free pet waste cleanup. The client approached me with the goal of increasing online visibility, improving user experience, and boosting product sales through a redesigned, SEO-friendly e-commerce platform.
Project Objectives
- Enhance site navigation and product visibility
- Improve SEO to drive organic traffic
- Optimize for mobile and desktop UX
- Build customer trust through reviews and clean design
- Highlight product benefits clearly to convert visitors
My Role and Contributions
Website UX & Layout Enhancements
I redesigned key landing pages with a focus on simplicity and conversion. Each product page was restructured to feature high-quality images, concise descriptions, and prominent “Add to Cart” and “Buy Now” buttons. Clear benefit statements like “Totally Clean Pooper Scooper” and “No Touch – No Mess” were placed front and center.
Mobile Responsiveness
The entire site was rebuilt using mobile-first principles. Layouts, buttons, and product images were optimized for small screens without compromising speed or user experience.
On-Page SEO Optimization
To support long-term organic growth, I implemented on-page SEO best practices including:
- Keyword-rich meta titles and descriptions
- Proper heading structure (H1, H2, H3)
- Alt tags for product images
- Optimized URL structure for product and category pages
Trust Signals and Reviews
Customer confidence was a top priority. I integrated Trustpilot reviews and highlighted real user feedback. Testimonials mentioned how the tool helped elderly and disabled pet owners clean without bending or touching waste, which resonated with the brand’s core audience.
Content Improvements
I rewrote product descriptions with a focus on clarity, features, and benefits. The tone was friendly, informative, and SEO-optimized. I also created informative FAQ and Warranty pages to improve user support and lower bounce rates.
Results and Impact
- Increase in page views and mobile engagement
- Stronger keyword rankings for terms like “best pooper scooper USA” and “hands-free pet waste tool”
- Improved user trust and conversion through review integrations
- Faster site loading and simplified checkout process
What’s Next
To continue building on this foundation, I recommended:
- Launching a blog for SEO-rich content (e.g., pet care tips, how-to guides)
- Creating short video tutorials on how to use GoGo Stik
- Expanding into multilingual versions for international audiences
Final Thoughts
This project was a great example of how combining UX design with smart SEO can significantly improve an e-commerce brand’s online presence. From content to layout to performance, every improvement was aimed at making GoGoStik.com more user-friendly, discoverable, and conversion-ready.