Project Overview
Kinsa Health’s website traffic was at 2,000 monthly visitors when Technofies began working on their digital marketing strategy. Through strategic SEO, Google Ads, and social media marketing, their traffic increased to 28,000 monthly visitors by November 2024, generating $42,000 in sales within a year.
In addition to boosting traffic, Kinsa Health saw a 97% increase in ad conversions, a 51% boost in organic revenue, and an 82% rise in website purchases year-over-year. These results highlight the impact of a well-executed, multi-channel digital marketing strategy.
Our Services Used
- SEO – Search Engine Optimization
- Social Media Marketing
- Google Ads
Proposed Solution
To address Kinsa Health’s challenges, Technofies proposed a comprehensive digital marketing strategy designed to drive traffic, improve conversions, and boost overall revenue. The solution included a robust SEO plan to enhance organic visibility and attract high-quality traffic, Google Ads campaigns to generate immediate leads through targeted keywords, and social media advertising to engage potential customers and drive website purchases. By integrating these channels, the goal was to achieve both short-term gains through paid campaigns and sustainable long-term growth via organic strategies. This holistic approach ensured measurable results tailored to the client’s unique business needs.
Execution
Technofies launched SEO and paid social campaigns to attract relevant traffic and drive conversions. While performance initially dipped, the team adjusted strategies, leading to steady ROI growth.
SEO Execution:
- Collaborated with Kinsa Health’s in-house IT professionals to implement technical SEO improvements.
- Optimized website content and structure for targeted keywords.
- Built high-quality backlinks to enhance domain authority and search rankings.
PPC and Social Media Advertising Execution:
- Designed and ran Google Ads campaigns focusing on high-intent keywords, increasing click-through rates and reducing cost-per-click.
- Launched social media ads on key platforms to drive engagement and conversions.
- Created compelling ad creatives and landing pages to improve ad performance and user experience.
